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    Meta AdsOctober 13, 20266 min read

    Who Owns Your Ad Account? What Every Australian Business Should Check

    Many businesses find out too late that their agency owns their ad account, pixel and website. Here is what to check before you sign anything.

    Who Owns Your Ad Account? What Every Australian Business Should Check

    Why Account Ownership Matters

    One of the most common stories we hear from Australian business owners goes like this: they leave an agency, and suddenly they cannot access their Facebook ad account, their pixel data, their Google Business Profile or even their own website.

    All of the data, audiences and results they paid for over months or years stays with the agency. They start again from zero.

    What You Should Own

    Before you work with any marketing agency, make sure these are in your business name, with the agency added as a partner or user:

  1. Meta Business Manager and ad account: - your agency should request partner access, not create the account for you under theirs
  2. Meta Pixel and Conversions API: - this holds your conversion history and audiences
  3. Google Business Profile: - you should be the primary owner
  4. Google Analytics and Search Console: - admin access in your name
  5. Website domain and hosting: - registered to your business, with login details you hold
  6. Ad creative and copy: - you should receive the final files
  7. Questions To Ask Before You Sign

  8. Whose name will the ad account be created under?
  9. If we stop working together, what do I keep?
  10. Is there a lock-in contract or exit fee?
  11. Will the work be done in Australia, or outsourced?
  12. Will I see real results like calls and enquiries, or only reach and impressions?
  13. How We Do It

    At My Digital Sidekick, everything is set up in your name from day one. We work as a partner on your accounts, there are no lock-in contracts, and the work is done by us in Australia. If you ever leave, you keep everything.

    Not Sure Who Owns Yours?

    If you are unsure who controls your accounts, book a free strategy call and we will help you check, even if you never work with us.

    Ready to Generate More Leads?

    No pressure, no lock-in, clear pricing. Let's chat about your goals.

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