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    Meta AdsOctober 13, 20267 min read

    How Much Does Meta Ads Management Cost in Australia?

    What you actually pay for Facebook and Instagram ads in Australia - ad spend, management, setup and creative - and what affects the price.

    How Much Does Meta Ads Management Cost in Australia?

    The Two Costs Of Meta Ads

    When you run Facebook and Instagram ads with an agency, you pay for two separate things:

  1. **Ad spend** - paid directly to Meta for your ads to be shown
  2. **Management** - paid to the agency to plan, build, run and improve your campaigns

    3. Some agencies bundle these together, which makes it hard to see how much is actually reaching Meta. Ask for them to be shown separately.

    Ad Spend

    For most local and service businesses in Australia, a sensible starting point is around $30-50 per day in ad spend. This gives Meta enough data to find the people most likely to enquire. Larger service areas or competitive industries may need more.

    Setup

    A proper setup is often a one-off cost and can include:

  3. Meta Business Manager and ad account setup in your name
  4. Pixel and conversion tracking
  5. Audience and location research
  6. Ad creative, copy and lead forms or landing pages

    7. Monthly Management

    Ongoing management covers testing new creative, adjusting budgets, managing leads and reporting. Prices vary widely across Australia depending on how much is included.

    What Affects The Price

  7. How many campaigns and locations: you need
  8. Creative: - whether photos, videos and graphics are included
  9. Landing pages or quote calculators:
  10. Reporting: - whether you get real enquiry and cost per lead tracking
  11. Contract terms: - lock-in contracts often hide a higher total cost

    12. Red Flags

  12. Guaranteed lead numbers
  13. Reports that only show reach and impressions
  14. The agency owning your ad account
  15. Long lock-in contracts

    16. Get A Tailored Quote

    Every business is different, so we quote based on your goals, area and budget. Book a free strategy call and we will give you a clear, no-obligation quote with no lock-in contract.

    Ready to Generate More Leads?

    No pressure, no lock-in, clear pricing. Let's chat about your goals.

    Prefer to call? 0412 580 641

    Your information is used only to contact you about your enquiry. We respect your privacy and won't spam you.

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