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Agricultural services
One first-month contract changed the next six months
A regional agricultural services business needed to reach customers beyond its existing network and put its capability in front of the right decision-makers.
Regional Victoria Agricultural services
The challenge
A better system for better work.
The business relied heavily on referrals and had limited visibility with new customers. Its marketing needed to explain a specialist service quickly and make the next step easy.
What we did
- Clarified the offer around the jobs the business wanted more of
- Created campaign messaging for regional customers
- Connected the ads to a simple enquiry path
- Tracked conversations rather than treating clicks as success
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